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Boards Members


Louis Tremblay  President and Chief Executive Officer

Louis Tremblay is the President and Cofounder of AddÉnergie. Under his leadership, the company has become the leading smart charging solution provider and network operator in Canada, with more than 2,500 charging stations nationwide. As a precursor to electric transportation in Canada, Mr. Tremblay and his team have deployed the FLO network the largest charging stations network in Canada. They have also concluded an agreement with Hydro-Québec, giving AddÉnergie exclusive rights for supplying and managing Hydro-Québec’s public charging stations network, the Electric Circuit. Louis Tremblay graduated from Université Laval with a Bachelor’s Degree in Electrical Engineering and a Master’s Degree in Power electronics. Louis is also a Board member of Electric Mobility Canada (EMC) and the Innovative Vehicle Institute (IVI).


Robert en Siena
Robert Benoît – President of the Board of directors

Since 2005, Robert Benoit is President of Groupe Conseil Énergika Inc., a consulting firm specializing in due diligence reviews of energy companies. He recently completed a mandate to acquire Transelec in Chile by a consortium of Canadian investors led by Brookfield Asset Management, and has completed Gaz Métropolitain’s acquisition of Green Mountain Power, in Vermont. He also worked for 30 years at Hydro-Québec, where he served as President and Chief Executive Officer of TransEnergie HQ Inc. Mr. Benoit is also a director of three companies related to energy in North America.


Alain Michel – Board member

Alain Michel is a corporate director. He has been assuming this role in various organizations such as Groupe V Media, Seficlo, ONO, Multibar, Rona, La Survivance mutual Life Insurance and DiagnoCure. During his career, he has worked as Chief Financial Officer for several Quebec companies, including Groupe Videotron until its sale to Quebecor in October 2000.  Since then, he is a delegated administrator and management consultant for the Caisse de dépôt et placement du Québec. From 2005 to 2012, he was co-shareholder and Chairman of the Board of Directors of group Cari-All Inc. Alain has a master’s degree in Commercial Sciences (finance) from Sherbrooke University.


Pierre Nélis – Board member

Pierre Nelis works with companies as a business advisor. Throughout his career, Pierre has worked in a variety of fields, for companies such as Tecsult (engineering consulting), Groupe Noranda, and Bristol Myers Squibb (pharmaceutical), eventually ending up at special effects software pioneer Softimage, which was later acquired by Microsoft. After managing the merger and launching an international project for the advanced technologies division, he left Microsoft in 1998, moving on to various corporate executive positions and working on projects for institutional and private investors, as well as entrepreneurs. A graduate of Université Laval’s Collège des administrateurs (ASC) and McGill University’s Management Institute, Pierre is Chair of the Board of Directors for the Hôpital Maisonneuve‑Rosemont Foundation, Vice-Chair of the Board of Directors of Inno-centre, and a member of the Boards of Directors of AddÉnergie Technologies and Simactive.



Norman Hébert – Board member

Norman Hébert is a seasoned entrepreneur who owns Groupe Park Avenue, a team of 21 multibrand auto dealerships in the Greater Montreal region. Groupe Park Avenue has been in business for over 57 years. When he took the leadership of his family owned business over 25 years ago, he initiated a sustainable growth strategy that made his enterprise among the most important automobile consortiums in the country.
He sits on a few selected Board of Directors where his talent for business and his strong sense of governance and ethics are regularly put to contribution. He has been chairman of the Board of Governors of Concordia University since 2012 and was chairman of the board of the SAQ from 2006-2013 and previously member of the board and chairman of the audit committee of Hydro-Québec. Mr. Hébert is an active philanthropist with Centraide (United Way) of Greater Montreal, Charles-Lemoyne Hospital and Fondation Montréal inc., to name a few. M. Hebert has a Bachelor of Commerce and a Law degree.


Mr. Pierre B. Lafrenière – Board member

A Bachelor of Law from the University of Ottawa and a member of the Barreau du Québec and the Canadian Bar Association, Mr. Lafrenière has also completed an MBA with specialization in Finance and Insurance. He is currently Executive Vice-President and Managing Partner at Oaklins E. Canada, a firm specializing in business mergers, sales and acquisitions, and financing research. He is also a member of the Board of Directors and Executive Committee of Fondaction, and Chairman of the Finance and Audit Committee of the Barreau du Québec.

Previously, for more than 20 years, Mr. Lafrenière was at Investissement Québec where he held several positions in senior management, including Executive Vice-President, Finance and Major Accounts.