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Management

Genevieve Grenier

Geneviève Grenier – Vice-President & Chief Strategy Officer

Geneviève has a rich background in business strategy, marketing, interaction and experience design and communication. Among her many professional accomplishments, she was Co-General Director and Chief Strategy Officer at BBDO Montreal. In 2015, Geneviève founded La Famille, a consulting firm dedicated to helping organizations find clarity and make the best decisions with their corporate positioning, growth plan, go-to-market, product and marketing strategies. It was in this capacity that she helped AddEnergie launch the strong and widely recognized FLO network.

Geneviève has held many board seats over the years, including with the Berthiaume-Du Tremblay Foundation, the COOP ETABLI and THE FEED – Foundation to End the Epidemic of Diabetes – MUHC. She holds a degree in industrial design from Université de Montréal, as well as a business administration degree from HEC Montréal.

Louis Tremblay

Louis Tremblay

President and Chief Executive Officer

Daniel Mailloux

Daniel Mailloux

Executive Vice-President

Ghislain Guillemette

Ghislain Guillemette

Vice-President of Finances

Alexandre Louis

Alexandre Louis

Sales Vice-President

Benoît Masson

Benoît Masson

Vice-President Operations

Travis Allan

Travis Allan

Vice-President, Public Affairs and General Counsel

Francis Baillargeon

Francis Baillargeon

Vice-President & Chief Financial Officer