Geneviève Grenier – Vice-President & Chief Strategy Officer
Geneviève has a rich background in business strategy, marketing, interaction and experience design and communication. Among her many professional accomplishments, she was Co-General Director and Chief Strategy Officer at BBDO Montreal. In 2015, Geneviève founded La Famille, a consulting firm dedicated to helping organizations find clarity and make the best decisions with their corporate positioning, growth plan, go-to-market, product and marketing strategies. It was in this capacity that she helped AddEnergie launch the strong and widely recognized FLO network.
Geneviève has held many board seats over the years, including with the Berthiaume-Du Tremblay Foundation, the COOP ETABLI and THE FEED – Foundation to End the Epidemic of Diabetes – MUHC. She holds a degree in industrial design from Université de Montréal, as well as a business administration degree from HEC Montréal.
President and Chief Executive Officer
Vice-President of Finances
Vice-President, Public Affairs and General Counsel
Vice-President & Chief Strategy Officer
Vice-President & Chief Financial Officer